Advance Man

December 7, 2025, Saint Barnabas Lutheran Church, Howard Beach, Queens, N.Y.

By modern standards, John Baptist was one of the worst advance men in history.

Rather than cultivate religious insiders, he called them vipers and told them they were going to hell. No wonder they were in such a bad mood when Jesus arrived.

In modern times, the role of the advance team is to attract crowds, warm them with compliments and jokes, and get them excited about the great leader who will soon follow.

Months before Billy Graham opened an evangelistic campaign, Cliff Barrows, George Beverly Shea and dozens more would descend on the city, schmooze with clergy and politicians, recruit choir members, anoint ushers, and get everyone excited about the coming of the great man. I sat in on some of those advance meetings prior to Billy’s 1967 London crusade. By the time the advance team was finished, I was convinced that only Billy’s presence could save millions of Londoners from hell.

John the Baptist's style of telling the good news  was to talk about the realm of God and how wonderful it will be when Jesus arrives, and in the second he was condemning influential religious leaders to unquenchable fire. 

As a journalist, I knew several persons who did advance work for politicians. Many of them were indeed nicer than the pol they served, and it takes enormous skill to make reporters on deadline feel okay that the boss had little time to waste on them.

I have also done a little advance work for traveling ecumenical leaders or church hierarchs who liked to meet with the press. In 1998 the World Council of Churches sent a colleague, Sonia Omulepu, and me on a trip around Zimbabwe to assess hotels, game parks and other recreational activities for persons attending the eighth assembly of the WCC in Harare.

What we assessed was that some airport runways in Zimbabwe had not, in 1998, caught up to jet travel. Sonia and I boarded a British BAe-146-300 regional aircraft that hopscotched its way to several small airports around the country. 

The runways were too short for jets and the aircraft had to slam on its brakes to keep from charging into the bush. We scarcely noticed the seatbelts grabbing at our bellies because we were distracted by the acrid smell of burning brakes.

Our particular aircraft had lost the cooling agent to reduce the temperature of the brakes so each time we landed we had to sit on the plane for an hour until the brakes were cool enough to use. 

The short runways also made takeoffs difficult. There wasn’t enough room for the plane to accelerate normally to liftoff speed so the pilot held the aircraft at the end of the runway until the engine reached a deafening pitch; then the plane lunged forward as passengers were slammed roughly against the backs of their seats. We felt the G’s as the plane soared into the air. 

What the advance team of Omulepu and Jenks found was one of the most beautiful countries in the world, with spectacular scenery including Victoria Falls, modern farms, exotic game preserves, Zambezi River cruises, comfortable hotels, and excellent restaurants.

But our message to the six thousand assembly visitors eager to visit the country was concise: take the bus.

John the Baptist’s advance work was invariably rude and hardly designed to comfort his audiences. Still, he attracted huge crowds. People may have been as impressed by his honesty as by his assurance that God will forgive the repentant. Certainly folks enjoyed his verbal attacks on the overweening aristocracy, the Pharisees and Sadducees. 

They would certainly have noted his warning that their salvation would not depend on being a member of a great ancestral lineage recognized by God. 

“Do not presume to say to yourselves, ‘We have Abraham as our ancestor’, he said. “For I tell you, God is able from these stones to raise up children to Abraham. Even now the ax is lying at the root of the trees; every tree therefore that does not bear good fruit is cut down and thrown into the fire.”

We can understand what it’s like to be proud of our ancestry. My grandfather Addison was a perfunctory Methodist, though no member of my family recalls seeing him in church. His real religion was a form of ancestor worship. He believed the family name would be enhanced if he could trace its roots to a great ancestor, such as a Mayflower pilgrim.

Perhaps in Heaven I will have a chance to ask Grandpa what the big deal was about the Mayflower, which was filled with puritans of the same ilk as Oliver Cromwell, who missed the boat and stayed home to slaughter thousands of Catholics in Ireland. Later, the puritans in America jailed and flogged Baptists on the public square in Boston and hanged innocent women as witches in Salem. 

I think it makes more sense to be ashamed of a puritan ancestry, but Grandpa was pleased to prove – to his satisfaction, at least – that he was a descendant of Mayflower passenger Elizabeth Tilley. That makes me a Mayflower descendant. I am so ashamed.

The central theme of John the Baptist’s message is this: 

“I baptize you with water for repentance, but one who is more powerful than I is coming after me; I am not worthy to carry his sandals. He will baptize you with the Holy Spirit and fire. His winnowing fork is in his hand, and he will clear his threshing floor and will gather his wheat into the granary; but the chaff he will burn with unquenchable fire.”

Even as a child, John knew that his calling was to prepare the way for the ministry of the messiah.

As an advance man, he had a distinct disadvantage. He didn’t know the whole story. He didn’t know how it would turn out. And sometimes he was puzzled when Jesus reached out in love to everyone, even the brood of vipers John assumed the messiah would consign to unquenchable fire.

With that in mind, we can certainly understand John’s brusque demeanor and eccentric ways. He may not have been the best advance man in the world. But he was a faithful prophet who understood God offers love and forgiveness to all who repent.

But we, who have the advantage of knowing how the story came out, know that Jesus took it a step further.

God, Jesus said, loves each of us unconditionally – the repentant and the unrepentant – and God will send no one to eternal fire without giving them abundant chances to turn back to God.

And the message assigned to you and me, as members of Jesus’ advance team, is the eternal declaration of angels:

“Glory to God in the highest heaven, and on earth peace among those who he favors.” Luke 2:14